TripAdvisor, Inc. Announces The Acquisition Of CruiseWise
NEWTON, Mass., May 2, 2013 /PRNewswire/ -- TripAdvisor®, Inc., today announced it has acquired key technology and talent from CruiseWise, Inc. the former online cruise booking agency. The team and non-transactional functionality will be integrated into the leading online cruise guide, Cruise Critic®, a TripAdvisor brand.
"The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move," said Steve Kaufer, co-founder and CEO TripAdvisor, Inc. "By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travelers find their perfect cruise at a price that suits them with seamless links to our booking partners."
Cruise Critic is published by The Independent Traveler, Inc., which was acquired as a subsidiary of TripAdvisor, Inc. in 2007.
Terms of the acquisition will not be disclosed.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013
**Source: Google Analytics, worldwide data, March 2013
©2013 TripAdvisor, Inc. All rights reserved.
About Cruise Critic
Cruise Critic® is an online cruise guide, offering a comprehensive resource for cruise travelers, from first-time cruisers to avid cruise enthusiasts. The site features more than 100,000 cruise reviews and hosts the world's largest online cruise community where travelers share experiences and opinions with fellow cruisers. Cruise Critic was the first consumer cruise site on the Internet, launched in October 1995 by The Independent Traveler, Inc., a subsidiary of TripAdvisor, Inc. The Independent Traveler, Inc. also publishes Family Vacation Critic and IndependentTraveler.com.
Cruise Critic and The Independent Traveler are either trademarks or registered trademarks of The Independent Traveler, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
© 2013 The Independent Traveler, Inc. All rights reserved.
SOURCE TripAdvisor, Inc.